The Run High Collection challenges stigmas by spreading awareness of groundbreaking research on how the Runner’s High works. WARNING: It’s not what they taught you in gym class.
In 2021, scientists released research that proved Endocannabinoids (and not endorphins) are responsible for the natural effects of the Runner’s High. Anandamide (named after the Sanskrit word for "bliss") is the primary cannabinoid to stimulate the effect. It’s created naturally in the human body in relatively low quantities and has very similar properties to THC and CBD. The Endocannabinoid System produces pleasant feelings of relaxation, pain cessation, and euphoria, that running enthusiasts have experienced for themselves.